GI: Invaluable treasure of Incredible India

India's rich cultural tapestry, Geographical Indication (GI) products reflecting  the skills, climate, and age-old techniques passed down from generation to generation...

India's rich cultural tapestry is woven with threads of unique traditions and indigenous practices that have given birth to a myriad of exceptional products. These products, known as Geographical Indications (GIs), derive their distinctive characteristics from the intrinsic qualities of the geographical regions where they are produced, reflecting the skills, climate, and age-old techniques that have been passed down through generations.

As of April 2024, around 642 products in India, were given GI tags that aren’t mere products but emblems of authenticity and exclusivity, their production methods and qualities cannot be replicated elsewhere. so much so that the first GI tag in the country was given two decades ago to the famous Darjeeling tea.

Recognizing the importance of preserving and promoting these invaluable treasures, the India SME Forum along with the Ministry of Micro, Small, and Medium Enterprises (MSME) under the aegis of MSME Innovative Scheme, organised the “Xpo OriGInale – GI Mahotsav”, a series of exhibitions dedicated to showcasing Authorized Geographical Indication Products from across the nation.

The Xpo OriGInale witnessed its triumphant success in Pune and Kolkata and Rajkot. All the editions attracted over 12,000 visitors each and was a remarkable showcase of India’s rich cultural heritage, attracting a gross sales turnover of over one crore, among 100 GI exhibitors, underscoring the immense demand and appreciation for these exclusive, authentic products. 

The GI Mahotsav which had the full support of the Ministry of MSME provided a unique opportunity for consumers to discover and experience the finest artisanal creations from across the country, directly from the authorized GI sellers.

Shri. Ateesh Kumar Singh, Joint Secretary, Ministry of MSME said "The Xpo - OriGInale – GI Mahotsav is the Ministry of MSME’s commitment to promoting India's rich cultural heritage embodied in our authentic Geographical Indication products. We aim to drive consumer awareness about the importance of procuring these unique products directly from their genuine sources. This not only preserves traditional practices but ensures the livelihoods of our artisanal communities. The Ministry of MSME takes immense pride in extending its full support to showcase the diverse GI treasures that make India truly incredible."

“GIs not only protect but also promote labour intensive manufacturing, representing the arts and crafts as well as the cultural and spiritual heritage of India and we at India SME forum are steadfast in our resolve to provide a platform to amplify and promote them, for sustainable economic and social development”, said Mr. Vinod Kumar, President, India SME Forum.

As visitors explored the Mahotsav, they embarked on a journey through the diverse shades of Indian GIs. From the complex original designs of Banarasi sarees to the aromatic spices of Kashmiri carpets & saffron, the Xpo showcased a wide array of products across categories, including toys, textiles, handicrafts, jewelry, sculptures and culinary delights.