38% growth in MSME exports through e-commerce in UP
38% growth in MSME exports through e-commerce in UP
Navneet Sehgal, Additional Chief Secretary of the state mentioned notified that the MSMEs has reached a 38% growth in Uttar Pradesh through sales in e-commerce platform provided by govt. to them. This is a great sign for the MSME sector as now their products are available on the online marketplaces, globally.
Moreover, the Secretary added that UP accounts for around 15% of the total country’s MSMEs and also 1,000 micro units available on e-commerce platforms, which result in a rise of 38% in the exports. He mentioned that the department is taking major steps and initiatives to connect artisans with the global marketplace by providing a proper cloud-service network.
About this growth, Abhijit Kamra, Director (global trade), Amazon India said: “To increase the overall share of MSMEs, it was required to leverage new channels of exports. This is where e-commerce will play a critical role in enabling cross border trade for millions of MSMEs. We launched the Amazon Global Selling program in 2015 to help Indian MSMEs grow and scale through e-commerce exports”.
He further added that “One of the biggest challenges of traditional channels of exports is the inability of smaller businesses to participate in the process and be a part of the global value chain. E-commerce creates a level playing field for businesses to access foreign markets.”





