Expanding Global Footprints

Expanding Global Footprints: Strategies for Boosting Indian MSME Exports

By Margvi Aggarwal --
Wednesday, 19 Mar, 2025

The panel discussion on "Expanding Horizons – The Future of Indian Exports" at the 6th Annual Conference of India SME Forum shed light on the critical role of Micro, Small, and Medium Enterprises (MSMEs) in India's export growth and the strategies they can adopt to expand their presence in global markets. Industry experts and policymakers emphasized that MSMEs, which contribute significantly to India's economy, need to proactively leverage trade agreements, digital commerce, cross-border partnerships, and government support to scale their international operations.

"Make in India for the World is not just a slogan—it’s a vision. MSMEs must embrace digital tools, participate in global value chains, and leverage India’s trade agreements to become key players in the international market," stated Mr. Vinod Kumar, President, India SME Forum.

One of the key takeaways from the discussion was the importance of leveraging trade agreements and Free Trade Agreements (FTAs). India’s expanding network of bilateral and multilateral trade agreements was highlighted as a key enabler for MSMEs looking to enter international markets. The panelists emphasized India’s FTAs with the UAE, Australia, and the UK (currently under negotiation) as opportunities for preferential market access. MSMEs were encouraged to familiarize themselves with the rules of origin, tariff reductions, and non-tariff barriers under these agreements to maximize benefits. By understanding and utilizing these FTAs effectively, Indian MSMEs can significantly enhance their competitiveness in global markets.

Another crucial aspect discussed was the role of digital commerce and e-exports in enabling MSMEs to access international markets with minimal investment. E-commerce platforms such as Amazon Global Selling, Flipkart, and ONDC (Open Network for Digital Commerce) were identified as powerful tools for MSMEs to export directly to consumers worldwide. The rise of Direct-to-Consumer (D2C) models was noted as a game-changer, allowing businesses to bypass traditional supply chains and reach global buyers more efficiently. Additionally, fintech and digital payment solutions, including UPI-linked international payments and cross-border payment gateways, were highlighted for their role in easing financial transactions and regulatory compliance for small exporters. These digital advancements are creating a more inclusive and accessible ecosystem for MSMEs to participate in global trade.

Strengthening cross-border partnerships emerged as another key strategy for MSMEs seeking global expansion. The panelists recommended forming joint ventures and strategic alliances with international distributors, wholesalers, and aggregators to enhance global reach. Collaboration with Indian embassies, export promotion councils, and industry bodies was also encouraged, as these entities provide valuable market intelligence and networking opportunities. Several successful case studies from sectors such as textiles, handicrafts, pharmaceuticals, and IT services were shared to inspire and guide MSMEs in their international endeavors.

Despite these opportunities, MSMEs continue to face significant challenges in global expansion, including regulatory compliance, logistics, and certification requirements. The discussion emphasized the need for MSMEs to adopt global quality standards such as ISO, CE, and FDA approvals to enhance their credibility and competitiveness in international markets. Additionally, government schemes like RoDTEP (Remission of Duties and Taxes on Exported Products) and Export Credit Guarantee Corporation (ECGC) support were highlighted as essential financial enablers for small exporters. By tapping into these resources, MSMEs can mitigate risks and enhance their financial stability while expanding globally.

Looking ahead, the panelists outlined a future roadmap for MSME export growth. Government policies such as the Production-Linked Incentive (PLI) schemes, sector-specific export incentives, and the "Make in India for the World" initiative were seen as major growth drivers. Investment in digital marketing, AI-driven analytics, and automated supply chain solutions was recommended to improve MSME competitiveness. Furthermore, participation in international trade fairs, virtual B2B meetings, and export development programs was encouraged to increase visibility in global markets.

The discussion concluded with a strong call for MSMEs to embrace digital transformation, leverage government support, and actively engage in international trade partnerships to drive India's export-led growth in the coming years. With the right strategies and support, Indian MSMEs have the potential to become global leaders in their respective sectors, contributing significantly to the country’s vision of "Viksit Bharat." The discussion concluded with a strategic roadmap for MSME exports, emphasizing policy support, digital transformation, and global engagement.

Expanding Global Footprints: Strategies for Boosting Indian MSME Exports. The panel discussion on "Expanding Horizons – The Future of Indian Exports" at the 6th Annual Conference of India SME Forum shed light on the critical role of Micro, Small, and Medium Enterprises (MSMEs) in India's export growth and the strategies they can adopt to expand their presence in global markets. Industry experts and policymakers emphasized that MSMEs, which contribute significantly to India's economy, need to proactively leverage trade agreements, digital commerce, cross-border partnerships, and government support to scale their international operations.

"Make in India for the World is not just a slogan—it’s a vision. MSMEs must embrace digital tools, participate in global value chains, and leverage India’s trade agreements to become key players in the international market," stated Mr. Vinod Kumar, President, India SME Forum.

One of the key takeaways from the discussion was the importance of leveraging trade agreements and Free Trade Agreements (FTAs). India’s expanding network of bilateral and multilateral trade agreements was highlighted as a key enabler for MSMEs looking to enter international markets. The panelists emphasized India’s FTAs with the UAE, Australia, and the UK (currently under negotiation) as opportunities for preferential market access. MSMEs were encouraged to familiarize themselves with the rules of origin, tariff reductions, and non-tariff barriers under these agreements to maximize benefits. By understanding and utilizing these FTAs effectively, Indian MSMEs can significantly enhance their competitiveness in global markets.

Another crucial aspect discussed was the role of digital commerce and e-exports in enabling MSMEs to access international markets with minimal investment. E-commerce platforms such as Amazon Global Selling, Flipkart, and ONDC (Open Network for Digital Commerce) were identified as powerful tools for MSMEs to export directly to consumers worldwide. The rise of Direct-to-Consumer (D2C) models was noted as a game-changer, allowing businesses to bypass traditional supply chains and reach global buyers more efficiently. Additionally, fintech and digital payment solutions, including UPI-linked international payments and cross-border payment gateways, were highlighted for their role in easing financial transactions and regulatory compliance for small exporters. These digital advancements are creating a more inclusive and accessible ecosystem for MSMEs to participate in global trade.

Strengthening cross-border partnerships emerged as another key strategy for MSMEs seeking global expansion. The panelists recommended forming joint ventures and strategic alliances with international distributors, wholesalers, and aggregators to enhance global reach. Collaboration with Indian embassies, export promotion councils, and industry bodies was also encouraged, as these entities provide valuable market intelligence and networking opportunities. Several successful case studies from sectors such as textiles, handicrafts, pharmaceuticals, and IT services were shared to inspire and guide MSMEs in their international endeavors.

Despite these opportunities, MSMEs continue to face significant challenges in global expansion, including regulatory compliance, logistics, and certification requirements. The discussion emphasized the need for MSMEs to adopt global quality standards such as ISO, CE, and FDA approvals to enhance their credibility and competitiveness in international markets. Additionally, government schemes like RoDTEP (Remission of Duties and Taxes on Exported Products) and Export Credit Guarantee Corporation (ECGC) support were highlighted as essential financial enablers for small exporters. By tapping into these resources, MSMEs can mitigate risks and enhance their financial stability while expanding globally.

Looking ahead, the panelists outlined a future roadmap for MSME export growth. Government policies such as the Production-Linked Incentive (PLI) schemes, sector-specific export incentives, and the "Make in India for the World" initiative were seen as major growth drivers. Investment in digital marketing, AI-driven analytics, and automated supply chain solutions was recommended to improve MSME competitiveness. Furthermore, participation in international trade fairs, virtual B2B meetings, and export development programs was encouraged to increase visibility in global markets.

The discussion concluded with a strong call for MSMEs to embrace digital transformation, leverage government support, and actively engage in international trade partnerships to drive India's export-led growth in the coming years. With the right strategies and support, Indian MSMEs have the potential to become global leaders in their respective sectors, contributing significantly to the country’s vision of "Viksit Bharat." The discussion concluded with a strategic roadmap for MSME exports, emphasizing policy support, digital transformation, and global engagement.